Starbucks was launched in India last year and the first outlet in Delhi was visited by all and sundry as if it was a trip to the Vatican or Mecca. Each sip of coffee was followed by a tweet or Facebook status update. Pictures or it didn’t happen is the norm after all. It is funny how an increase in cost of anything and everything makes it all the more enticing just because it offers exclusivity to people. Marketing is a game played by geniuses. The sense of superiority and the innate need of people to be “in” is cashed upon so brilliantly that its simplicity astounds me.
So after a year of all the hype and brouhaha the boyfriend and I decided to check out Starbucks today. Yes, we were not a part of the herd. And yes, we felt “superior” too. It works both ways, brilliant right? I ordered the Pumpkin Latte only because I had read about it so much and it is officially the month of the Pumpkin, he ordered a Java-something-chocolate drink. Java because as engineers C++ is too boring. Starry eyed with lots of bucks we also ordered lots to eat. Lots. While I loved my drink, the food was just O.K. I mean for something as expensive as that I wanted nothing less than fireworks. Or at least a cute waiter or two. The Java was just about so-so. I did click a picture. I had to.
The DTC buses follow Murphy’s slightly modified law.
The frequency of the bus that you need to board is inversely proportional to the urgency with which you need to board it.
I keep waiting for a dratted bus for over thirty minutes on a daily basis. When one does deign to arrive it is driven by an absolute jerk who drives off without seeing if some poor passenger is waiting or frantically waving their arms to catch the driver’s attention. Absolute and sheer misery.